More, better, new

This is the framework of More, Better, New (source).

And it’s explained here within the context of a functional and profitable business. One with product-market-fit and an aligned team.

TL;DR – Many people chase New, when instead, they should focused on More and Better.

As a personal example, instead of us building out our social media channels, we stay focused on our main acquisition channel – SEO – (in theory, until it’s maximally penetrated)… where we have industry insight and knowledge, internal procedures, trained specialists, custom software, proprietary IP, and more.

Said another way, not only is it a waste of time to spread one’s business too wide too soon, it’s a strategic disadvantage.

Questions to ask yourself instead

How can we do more of what we’re doing?

How can we do it better?

Examples:

• How can we increase the number of keywords we rank for?
• How can we improve our rankings across a focused set of keywords?
• How can we improve our conversion rates?
• How can we improve our copy?
• How can we improve our partnerships?
• How can we attract new partnerships that align with our values?
• How can we further streamline our publishing and QA process?
• How can we better support our existing team?
• What software can we build to improve our workflows?
• etc.

The problem with New

New – while sometimes warranted – is often a “shiny object” distraction. It dilutes your focus and opportunity glucose (the compound effect of your energy directed in the correct places).

Again, until one has maximally penetrated an acquisition channel or a market, only then, should we look a New. (But I mean, let’s be real, it’s the extreme outlier companies that maximize their TAM – total addressable market. So for most of us, doing more of what’s working and doing it better will lead to a much more profitable business, and ideally, a happier business owner and team.)