Today I woke up around 10am (because I stayed up late working last night).
(I launched two exit intent pop-ups on key pages)
I made my morning drink (7g spermidine, 8g amino acids, 6g cocoa flavanols, 5g creatine, and some cinnamon).
Then I drank 2 cups of coffee with ultra-filtered skim milk and collagen.
I worked for a number of hours.
Then I made some food (2 eggs on 2 pieces of toast, with a side of turkey bacon).
[320 calories, 17g fat, 36g carbs, and 35g protein]
I rescheduled my chiropractic appointment (the chiro that specializes in the Cox technique) to tomorrow.
I ordered an appraisal for a potential real estate deal.
I spoke with tech support re: sub ID tracking for Everflow (using sub4 and sub5, so we can retain our base, auto-appended parameters) for a analytics software I’m exploring.
I continued my research on Google Analytics 4 alternatives (and spent 30 minutes playing with GA4 to figure out how to review clicks on outbound links).
I texted a friend in Northern California to let him know I’ll be out there in few months for my road trip. He’s down to link up. I’m looking forward to seeing him, his wife, and their kids.
I just remembering I need to renew our federal trademark and file an application for the principal register. I emailed about 8 firms, and only got 1 interested firm, but their email was lame. I wonder if it’s because I entered “000-000-0000” on all the contact forms; maybe they assumed I’d be a pain to work with. I need to do another round of outreach emails. Note to self, use a different city this time for your queries, since their actual location doesn’t matter.
Then I went to the gym today for a Lower body training session. I’m on Week 25 of the new program with JC. This was the first week of a new routine. Exercises were Leverage Squat, Barbell RDL (hit new PRs), Dumbbell Hack Squat, Lying Leg Curl Machine, Standing Calf Raise Machine, Decline Reverse Weighted Crunch (massive jump in PR; abs have gotten much stronger since working with JC), and Hanging Windshield Wipers (love these 💪). It was a great session. Workout took 1 hour and 47 minutes.
Rode the electric bike back home and made dinner (olive oil, onions, mushrooms, cauliflower, chicken breast, red beans, and rice). The meal was massive, which I like. Helps with satiety when in a caloric deficit. The food weighted 878 grams (1 pound, 15 ounces). [863 calories, 17g fat, 111g carbs, and 87g protein]
I also figured out a great little hack. 15-25ml of apple cider vinegar with freshly squeezed lime juice, then pour in a Trader Joe’s sparkling water. It’s delicious and refreshing, and the ACV helps offset the insulin or glucose spike from dinner. This is a slight iteration on the Trader Joe’s sparkling water + Nuun electrolyte tablet; which is also delicious and refreshing.
During dinner, I watched an Alex Hormozi video (How to Get Ahead of 99% of Entrepreneurs, In Depth Training). Man, he’s incredible at the value being delivered, and the clarity of message.
While watching this video, I really liked this saying: “Strategy is how you allocate limited resources against unlimited options. Aka, prioritizing.” This especially rings true as I recently told a number of teammates that we are focusing on one prime acquisition channel (SEO) and actively ignoring others. Why? The power of focused, specialized knowledge, and the compound effect over a long-enough time horizon.
This was a golden nugget: “I won’t do my best. I’ll do what’s required. Because what is required might be better than your best.” This is good; powerful.
Why do companies invest in the “S&You 500” (another form of “S&Me 500“)? Because they want their human capital to appreciate. If you pay $10k to invest in an employees education and training and a 3x more valuable person. Side note, one of the biggest arbitrage opportunities that’s out there in the marketplace, is that you can pay 25% more for an A player – versus a B player – and you get 5x the output. So if you think about value arbitrage… instead of paying $100k per year – if that’s the market – pay $125k and get 5x the output. Why would you never make always make that trade.
Live below your means; stack cash (to take more business risk). I want to not just be more mindful of this, but to execute against it. In some ways (possible many ways) “lifestyle creep” has crept in.
Get paid to get learned. That’s what I love about entrepreneurship. You just keep getting better, and you get paid to get better.
The further you can separate your identity, and your self worth, from the worth of the business, the better off you’ll be as an entrepreneur. You’ll also begin to view your business as more of an asset, and less as an extension of you.
Simon Sinek (side note: “Start with Why” is a great book): Don’t apply finite rules to infinite games. As an entrepreneur, the day you start playing is the day you win. And the day you stop playing is the day you lose. The goal is to then find games where you don’t want to quit. For me, business, health and fitness, and learning; to name a few. Infinite games. If you want to play ’till the day you die, then you’ll stay on the court the longest.
The meta-skill of continuing to learn is clutch. And I like to say, the compound effect of learning how to learn is infinitely valuable.
I also had an idea for a custom plugin we could develop on the back-end of our website. I’ve created revenue weights for how various parts of our website perform (on the URL-level, by the Series, by the Sub Page, and by the CTA type). I figured out how to “privatize” the data (I keep revenue information private), but still make it show the magnitude of a particular page – or series – when compared with the rest of the site. I’ll keep this data in a Google Sheet, and via our Google API, we’ll display this revenue weight data on the back-end of each page. It’ll show the page’s revenue, as well as list the Series and Sub-page series revenue too. This way, data is accessible to anyone on the back-end. This will pair nicely with our rank tracker and our soon-to-be launched SEO changelog.
I’m about 60% of the way through the video. I’m going to finish that, then hop in the shower. Then I have a call at 7pm with our Google Workspace guy. I need to update some SMTP settings in my Gmail for making certain outbound email accounts route through Google Workspace, instead of our old mail server.
After that, I will work on cleaning up revenue weight data for the team, changing more links from SDK/Redirect to SDK/Direct, and some emails.
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