Why can’t we 10x this business

It’s Wednesday afternoon. I just finished an upper body workout. And I’m eating this lunch:

Macros:

Alex Hormozi’s Advice on Branding in 2023

I’m also watching a great video by Alex Hormozi, titled “Alex Hormozi’s Advice on Branding in 2023“.

And (like a lot of his content), it’s making me think.

Identifying constraints

Alex asks himself a great question: “Why can’t we 10x this business?”

So I pondered this as it relates to LLCU.

For a long time, myself – and others on the team – know that I’m the constraint of the business. But why?

(A thought/belief I currently hold: Sure, if we want to not give a shit about our values and not publish world-class educational content, just hire a bunch of new people, build out a topical map, and write a shit ton of content with AI. But I don’t want to it that way. I want to do it my way. The way that feels right. I don’t just want to grow the business for the sake of growing the business. I want to live by our core values. I want to continue building something that’s awesome. Not just something that’s financially a “success”, but then looses meaning to me.)

Back to the why…

So again, I’m the constraint. But why?

Answer: Because I have LLC expertise (as of 2023, going on 13 years) paired with the ability to educate and communicate that education through SEO-optimized and strategically built/structured content.

So as we expand our content and education team, that’s what I’ll focus on.

It’s funny, because when I worked with our recruiter on the last round of hires for the content team, this is exactly what we did. However, next time we’ll do it even more so. And I’ll more deliberate about screening and eliminating candidates for this.

I don’t want myself – or our existing content/education team – to always be onboarding and “lifting up” someone below. What if we can hire someone better than anyone on our team? What if we can hire someone better than me? LOL… that’ll be tough, but it’s not about that. It’s about the mindset. Always “hiring up”. Hiring better and better. Yes, my ego and team members’ egos may be affected. But that’s small-minded thinking. We are a world class team, building upon itself. Always getting better.

Breaking the 4th wall: So that’s why I’m writing on this site. To capture ideas like this. I don’t need to spend hours coming up with “content” for this site. But instead, take 15 minutes during lunch to bang this out. It captures a part of my day. Shows what I’m consuming. What I’m thinking about. And linking to helpful resources. And it’ll be nice to look back on my life to see what I was up doing during a summer afternoon in June in 2023.

Knee injury, physical therapy, and existing injuries

• patellar tendonitis
• proximal biceps tendonitis
• infraspinatus tendinitis

Alright, time to get ready for PT. I have a new injury on my right knee that I’m getting checked out in 30 minutes. My guess is is patellar tendonitis.

Here’s what I texted to Vanessa today:

NOTES RE: RIGHT KNEE

• Injured on Sunday.
  • (BB Back Squat 200×5 [x3], RDL 170×10 [x3], Goblet Squat 90×12 [x3], and Leg Curl Machine 85×12 [x3])
• Began feeling pain throughout Sunday.
• Pain increased on Monday and Tuesday.
• Sunday, Monday, Tuesday I couldn’t put entire load on right leg while walking.
• Pain was mostly felt while sitting and doing nothing, walking, and full ROM knee extension. A lot of pain felt Tuesday while doing nothing (just sitting at desk working).
• Greatly reduced step count S, M, and T. From 7-10k to 2-3k.
• Woke up Wednesday and things felt much better. I still feel something, but it’s 50+% improved compared to Tuesday.

Shoulder injuries

I’m also still nursing left shoulder injuries. First injury (proximal biceps tendonitis) occurred in January 2023 while I overdid it at the end of a workout by doing muscle ups. I was just pushing too hard that day. I felt “something happen” on the last 2 reps of the last set.

Then things got a lot better after working with Vanessa. Not back to 100% (tendon injuries take time), but 80%+.

Then during Weeks 9-12 of my current phase (cut, aka, calorie deficit) I did weighted dips and incline barbell bench press. Was getting super strong on the weighted dips, but that range of motion jeopardized the shoulder.

So biceps tendonitis came back.

And I kept doing pressing exercises.

And then something happened about a month ago. New shoulder injury is infraspinatus tendinitis.

Alright out of time. It’s 5:15pm. Gotta head out the door. Just hit “publish”. Done!